I have started to poke around with Data Cloud and try and figure out where it fit in the ecosystem of Salesforce Products. Below is a bit of a decision tree chatgpt gave me through some refinements with the prompt. And I believe it is quite relevant.

Salesforce Data Cloud License Decision Tree
Start
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1. Existing MDM/iPaaS?
- No → Proceed to Data Cloud evaluation (Step 2)
- Yes → Does your system fully support identity resolution, unified profiles, segmentation, activation, AI, consent management?
- Yes → Data Cloud likely not required
- No → Proceed to Step 2
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2. Multiple Data Sources?
- No → Data Cloud likely unnecessary
- Yes → Continue
↓
3. Need Profile Unification & Identity Resolution?
- No → Skip to Step 5
- Yes → Continue
↓
4. Require Data Governance/Consent Management?
- No → Proceed to Step 5
- Yes → Data Cloud beneficial for governance & compliance
↓
5. Using or Planning Salesforce MC/Personalization/Intelligence?
- No → Consider Data Cloud Free Tier first
- Yes → Continue
↓
6. Require Segmentation, Insights, Activation, Actions, BYOL?
- No → Delay Data Cloud license
- Yes → Continue
↓
7. Need Einstein AI Features (Inference, Studio)?
- No → Proceed without AI
- Yes → Confirm AI infrastructure readiness
↓
8. Budget & Governance Ready for Credit-based Pricing?
- No → Start with Free Tier
- Yes → Purchase Salesforce Data Cloud license